Determinants and Consequences of Memorable Tourism Experiences: A Systematic Literature Review
摘要
This systematic literature review examines the determinants and consequences of memorable tourism experiences. The study finds that memorable experiences have a significant positive impact on tourist satisfaction, affective commitment, and storytelling behaviors. Additionally, the study reveals that memorable experiences mediate the influence of destination image on tourist revisit intention. The review analyzes 47 related studies using Vos Viewer and provides recommendations for indicators and items applicable to natural tourist attractions, such as zoos and SeaWorld. The study also suggests that tourism activities should utilize tour guides and village tourism managers to foster interaction and engagement between tourism professionals and visitors. However, the study has two primary limitations. Firstly, the study focuses on visitors rather than tourism service providers as co-creators of experiences. Second, the study did not compare the outcomes of the co-creation process between positive and negative emotions. Overall, this study contributes to the understanding of memorable tourism experiences and provides insights for tourism marketers and policymakers to develop strategies that enhance these experiences.