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This book, Organisational Communication in Africa: Navigating a Digitalised World, explores the evolving landscape of organisational communication in Africa and examines the impact of digitalisation across various countries on the continent. It offers novel insights, theories, and practical strategies for navigating the opportunities and challenges posed by the Fourth Industrial Revolution. While digitalisation is not new, the COVID-19 pandemic has accelerated its adoption, transforming organisations and their environments. This book provides a timely and relevant analysis of these transformative changes.

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Introduction: Digitalisation and Organisational Communication

  • 章节

  • 发表日期：

    2025年

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  • Sam Erevbenagie Usadolo,
  • Blessing Makwambeni,
  • Queen Emwenkeke Usadolo

摘要

This book, Organisational Communication in Africa: Navigating a Digitalised World, explores the evolving landscape of organisational communication in Africa and examines the impact of digitalisation across various countries on the continent. It offers novel insights, theories, and practical strategies for navigating the opportunities and challenges posed by the Fourth Industrial Revolution. While digitalisation is not new, the COVID-19 pandemic has accelerated its adoption, transforming organisations and their environments. This book provides a timely and relevant analysis of these transformative changes.