Creativity has long fascinated researchers and the public alike, yet our ways of understanding it have been shaped by cultural assumptions about the individual, the novel, and the useful. In contrast to narrow views of creativity as an internal trait or capacity, sociocultural approaches situate it in the dynamic relations between persons, communities, and material worlds. This entry offers an overview of creativity as a sociocultural act and introduces the emerging field of Possibility Studies as a way of broadening our imagination of creativity itself. By tracing historical paradigms, current debates, and ongoing challenges, I argue for repositioning creativity as humanity’s most enduring dialogue with possibility: an engagement with alternatives, with futures, and with the constraints that both enable and limit us. In doing so, creativity becomes not only a psychological construct but also an ethical and political practice for addressing the uncertainties of our time.