Neoliberal ideology, which prioritizes market-driven principles, individual entrepreneurship, and personal responsibility, has been intertwined with psychological theories and practices since the late twentieth century, shaping how selfhood, agency, and mental health are understood. Mainstream psychology increasingly frames social and mental health issues as matters of individual adjustment and optimization, aligning with neoliberal values of competition, self-management, and productivity. Furthermore, neoliberal thinking in psychology is associated with the commodification of psychological services, the reformulation of educational and developmental theories, and the risks posed by efforts to promote communal or democratic selfhood within this ideological framework. Ultimately, the entanglement of neoliberal logic in psychology often masks systemic inequities and channels solutions toward personal change rather than collective or structural transformation.