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This research provides the results of an empirical study among Greek consumers on their perception and adoption of Internet of Things (IoT) applications in everyday life. The theoretical framework is based on the Technology Acceptance Model (TAM) to investigate consumers’ intention to use IoT applications. The empirical data of this study came from a sample of 814 consumers in Greece via an online survey. The research findings suggest that attitude toward IoT is primarily determined by individuals’ innovativeness and only secondarily by the perceived usefulness of the technology. Moreover, future use of IoT depends mainly on performance expectancy. It appears that the success of IoT products depends on appealing to individuals with high perceived technology usefulness, high self-efficacy, and high personal innovativeness. Such consumers are more likely to have high expectations of IoT offerings and consequently intend to use them.

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Assessing Consumers’ Embrace of the Internet of Things

  • 会议论文

  • 发表日期：

    2025年

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  • Tassis Kostas,
  • Folinas Dimitris,
  • Argyropoulou Maria,
  • Argyropoulou Rachel,
  • Nemati Soheila

摘要

This research provides the results of an empirical study among Greek consumers on their perception and adoption of Internet of Things (IoT) applications in everyday life. The theoretical framework is based on the Technology Acceptance Model (TAM) to investigate consumers’ intention to use IoT applications. The empirical data of this study came from a sample of 814 consumers in Greece via an online survey. The research findings suggest that attitude toward IoT is primarily determined by individuals’ innovativeness and only secondarily by the perceived usefulness of the technology. Moreover, future use of IoT depends mainly on performance expectancy. It appears that the success of IoT products depends on appealing to individuals with high perceived technology usefulness, high self-efficacy, and high personal innovativeness. Such consumers are more likely to have high expectations of IoT offerings and consequently intend to use them.