“Organic” is one of the marketing tools nowadays using by the marketers to promote, reach and to attract the buyers. Awareness on health conscious is one of the major reasons, the consumers also started to pay more attention and showing interest on organic products. With this reason the marketers are using different strategies in the name of organic. But the question is whether the marketers are really offering the organic products or not and also it is challenge for the consumers to choose the best and real organic products from the market. This study was made an attempt to understand the customer’s preference, factors related to consumer preference, reason and satisfaction headed for organic products. To prove the objectives and hypothesis is tested by using Correlation matrix and Chi-square analysis. The result of the analysis proved that age and consumption of organic products are related and also there is a significant association between gender and reason for selecting organic products.