Scholarlink

This research explores the integration of artificial intelligence (AI) in online marketing strategies, focusing on its impact on customer engagement and purchasing behavior. Through a survey of online shoppers, the study investigates the adoption of AI-driven features, such as personalized recommendations and chatbots, and their influence on customer satisfaction and brand loyalty. By analyzing the perceptions and experiences of online shoppers, the research aims to provide insights into the effectiveness of AI-powered marketing tactics in enhancing the online shopping experience and driving business success.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

The Impact of AI-Driven Personalization on Consumer Behavior and Brand Engagement in Online Marketing

  • 章节

  • 发表日期：

    2025年

查看全文
  • L. Sherly Steffi,
  • B. Subha,
  • Annu Kuriakose,
  • Jagdeep Singh,
  • B. Arunkumar,
  • V. Rajalakshmi

摘要

This research explores the integration of artificial intelligence (AI) in online marketing strategies, focusing on its impact on customer engagement and purchasing behavior. Through a survey of online shoppers, the study investigates the adoption of AI-driven features, such as personalized recommendations and chatbots, and their influence on customer satisfaction and brand loyalty. By analyzing the perceptions and experiences of online shoppers, the research aims to provide insights into the effectiveness of AI-powered marketing tactics in enhancing the online shopping experience and driving business success.