This study explores into the intricate relationship between social media influencers and consumer purchasing behavior within the growing landscape of social commerce platforms in India. Amidst the rise of social commerce, the research aims to elucidate the specific impact of influencer attributes, including niche expertise, authenticity, credibility, trust, and perceived value, on consumers’ impulsive buying behavior. The study employs a robust research design, utilizing a sample of respondents from Bangalore City through snowball sampling. Data is collected via a questionnaire featuring Likert scale statements, and subsequent analyses reveal noteworthy insights. A sample of 454 participants was collected through a questionnaire and filtered to obtain a refined dataset of 429 responses. The majority spend between Rs. 10,001 and Rs. 25,000 on social commerce platforms monthly. Factor loadings and correlation coefficients suggest robust relationships between indicators and constructs. The study supports all five hypotheses, indicating niche expertise, authenticity, credibility, trust, and perceived value as significant factors influencing impulsive buying behavior. This research contributes valuable knowledge to the evolving field of influencer marketing and consumer behavior, offering practical implications for stakeholders seeking to optimize their strategies in the realm of social commerce platforms.