COVID 19, has brought remarkable changes in the economic, financial, and political lifestyle of the people of a country. Financial decision-making is one of the most important life-shaping decisions taken by people in a period of economic crisis. The study reveals the mindset of the people, and how financial decisions influence household decisions and violate sound financial principles. The study aims to shed light on the investor behaviour in financial decision-making processes, with a straight focus on thorough understanding of the influence of investor behaviour during financial crisis. By analysing the behavioural biases that affect investment decision-making under turbulent circumstances, this research intends to provide insights into the dynamics of investor behaviour and decision-making strategies. Through a combination of theoretical frameworks and empirical analysis.

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A New Trend of Investment Decision Making: Behavioral Finance and COVID 19

  • Raji Pillai,
  • D. S. Mallika,
  • J. Manoj Kumar,
  • G. M. Rajeshwari,
  • G. Sridhara,
  • Madhu Druva Kumar

摘要

COVID 19, has brought remarkable changes in the economic, financial, and political lifestyle of the people of a country. Financial decision-making is one of the most important life-shaping decisions taken by people in a period of economic crisis. The study reveals the mindset of the people, and how financial decisions influence household decisions and violate sound financial principles. The study aims to shed light on the investor behaviour in financial decision-making processes, with a straight focus on thorough understanding of the influence of investor behaviour during financial crisis. By analysing the behavioural biases that affect investment decision-making under turbulent circumstances, this research intends to provide insights into the dynamics of investor behaviour and decision-making strategies. Through a combination of theoretical frameworks and empirical analysis.