A Study on Increase in Attrition Rate Among Gen ‘Z’ and Infusion of Organizational Citizenship Behaviour
摘要
The objective of the study is to investigate and analyze the factors contributing to the rising attrition rate among Generation Z employees. Additionally, the research aims to explore and understand the integration or promotion of Organizational Citizenship Behavior (OCB) within the organizational context. This study delves into the escalating attrition rate among Generation Z employees, seeking to unravel the contributing factors and implications for contemporary organizations. With a specific focus on the infusion of Organizational Citizenship Behavior (OCB), the research aims to shed light on strategies for mitigating attrition challenges and fostering a workplace culture that encourages positive organizational citizenship. Through comprehensive analysis and exploration, the study aims to provide valuable insights into the dynamics of Generation Z in the workforce and offer practical recommendations for enhancing employee retention and cultivating a thriving organizational environment. This research paper primarily focuses on investigating and determining the attrition rate among Generation Z employees, as well as analyzing the incorporation of Organizational Citizenship Behavior within Paysquare Consultancy Limited.