The objective of the study is to investigate and analyze the factors contributing to the rising attrition rate among Generation Z employees. Additionally, the research aims to explore and understand the integration or promotion of Organizational Citizenship Behavior (OCB) within the organizational context. This study delves into the escalating attrition rate among Generation Z employees, seeking to unravel the contributing factors and implications for contemporary organizations. With a specific focus on the infusion of Organizational Citizenship Behavior (OCB), the research aims to shed light on strategies for mitigating attrition challenges and fostering a workplace culture that encourages positive organizational citizenship. Through comprehensive analysis and exploration, the study aims to provide valuable insights into the dynamics of Generation Z in the workforce and offer practical recommendations for enhancing employee retention and cultivating a thriving organizational environment. This research paper primarily focuses on investigating and determining the attrition rate among Generation Z employees, as well as analyzing the incorporation of Organizational Citizenship Behavior within Paysquare Consultancy Limited.

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A Study on Increase in Attrition Rate Among Gen ‘Z’ and Infusion of Organizational Citizenship Behaviour

  • S. A. Suryakumar,
  • R. Poornima,
  • D. Ravindran,
  • A. Sruthi

摘要

The objective of the study is to investigate and analyze the factors contributing to the rising attrition rate among Generation Z employees. Additionally, the research aims to explore and understand the integration or promotion of Organizational Citizenship Behavior (OCB) within the organizational context. This study delves into the escalating attrition rate among Generation Z employees, seeking to unravel the contributing factors and implications for contemporary organizations. With a specific focus on the infusion of Organizational Citizenship Behavior (OCB), the research aims to shed light on strategies for mitigating attrition challenges and fostering a workplace culture that encourages positive organizational citizenship. Through comprehensive analysis and exploration, the study aims to provide valuable insights into the dynamics of Generation Z in the workforce and offer practical recommendations for enhancing employee retention and cultivating a thriving organizational environment. This research paper primarily focuses on investigating and determining the attrition rate among Generation Z employees, as well as analyzing the incorporation of Organizational Citizenship Behavior within Paysquare Consultancy Limited.