The convergence of big data and artificial intelligence (AI) technologies has revolutionized the landscape of business processes, necessitating a profound understanding of Legacy Data semantics and its synchronization with expected values, highlighting the application of environmental, social, and governance (ESG) principles and sustainable development goals (SDGs) in the global economy. This chapter introduces an AI framework for a business value-centric living laboratory (BVLL), leveraging semantic modeling for big data analytics. Through AI-driven transformation and integration of Legacy Data, organizations can extract meaningful insights and drive informed decision-making in alignment with human transformation objectives. The framework emphasizes the contextual nature of data analysis, recognizing the importance of AI technologies such as machine learning and natural language processing in unlocking business potential sustainability. By exploring the synergy of AI and semantic modeling, businesses can navigate complex global landscapes, enhance operational and governance efficiency, and drive economic prosperity while contributing to environmental and social sustainability. This chapter presents the PRIMETHOD methodology and P3Tech architecture model, showcasing how AI integration revolutionizes process management, value realization, and operational excellence in line with ESG and SDG principles. The results highlight the transformative power of AI in unlocking business value and driving sustainable growth. Future prospects focus on the continued exploration of AI technologies and their impact on business processes in the evolving landscape of human-technology interactions and digital era with a focus on ESG and SDG frameworks for self-transformative communities.