You should develop a clear understanding of your organization’s goals and objectives and how they are measured regardless of your position in the organization. You may not be part of an overall corporate strategic planning process, but information around where your organization wants to go strategically, and key measure of success should be available to you if you look for it. This chapter discusses concepts around establishing corporate objectives, developing measures to support those objectives, benchmarking, and presenting information to employees, peers and management. Aligning your work around known or derived corporate objectives ensures that you are focusing on the goals that are important to your organization. Knowledge, skills and workstyles identified in the first chapter that are ad-dressed in this chapter include the following: Knowledge: Expansion of core engineering characteristics at a broader organizational level: Skills: