This chapter discusses the importance of clearly articulating and documenting the objectives of a corporation. Each functions within a company has different objectives with differing importance. Many of the high-level objectives of the corporation may conflict. Senior management should articulate these objectives and reach an overall consensus of the objectives and their importance along with measuring the success of meeting them. This chapter also discusses the development of objectives, decision criteria and metrics which are specific quantifiable measures to determine whether the objectives are met. You should also capture the importance of these decision criteria and metrics since they too may not be equally important to appropriately measure improvement. These objectives and decision criteria form a roadmap for addressing key issues faced by your organization and a means to measure improvement to these metrics.