On January 15, 2022, Margherita Buy turned 60 years old. This celebration often entails an evaluation of ageing stars’ past and present careers in the media. By looking at accounts of Buy’s 60th birthday in Italian online periodicals, this chapter argues that her prestige is constructed by referring to both extraordinary—Buy’s status as one of the most award-winning Italian screen performers—and ordinary—her “anti-diva” and demure attitude—aspects of her on- and off-screen persona, in line with Richard Dyer’s theories on the presentation of stars in the media. This prestige, together with Buy’s longevity in the Italian star system, sometimes allows for a destabilization of the stereotypical power dynamics between (male) directors and (female) actresses, as she is not only passively described as her directors’ “muse,” but is also commended for having actively helped emerging directors become affirmed. Media accounts of Buy’s career ultimately reveal the impact of ideas around ordinariness, femininity, and age on Italian cinema stars’ perceived prestige.

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Margherita Buy: Accounting the Career of an Aging (Anti)Diva

  • Cecilia Brioni

摘要

On January 15, 2022, Margherita Buy turned 60 years old. This celebration often entails an evaluation of ageing stars’ past and present careers in the media. By looking at accounts of Buy’s 60th birthday in Italian online periodicals, this chapter argues that her prestige is constructed by referring to both extraordinary—Buy’s status as one of the most award-winning Italian screen performers—and ordinary—her “anti-diva” and demure attitude—aspects of her on- and off-screen persona, in line with Richard Dyer’s theories on the presentation of stars in the media. This prestige, together with Buy’s longevity in the Italian star system, sometimes allows for a destabilization of the stereotypical power dynamics between (male) directors and (female) actresses, as she is not only passively described as her directors’ “muse,” but is also commended for having actively helped emerging directors become affirmed. Media accounts of Buy’s career ultimately reveal the impact of ideas around ordinariness, femininity, and age on Italian cinema stars’ perceived prestige.