Located between the expression of the impossible and a thorough analysis of society, José Saramago’s work grants us the opportunity to understand how contemporary writers use literature to challenge neoliberal perspectives over culture and creativity. As one of the best-selling authors in Portuguese literature, his work also offers us the chance to explore a connection between creative practice and economy. In this essay, we will discuss Saramago’s perspective on writing as a professional (almost artisanal) activity. We will also explore the connection between Saramago’s work and the concepts of cultural and creative industries.