The chapter focuses on the construction of a neoliberal subject in a lifestyle guide that presents Frenchwomen as a feminine ideal. Publications in the genre that Vanity Fair calls the “Frenchwomen Know Best” have regularly appeared on the book market. These include Debra Ollivier’s book, Entre Nous: A Woman’s Guide to Finding Her Inner French Girl (2003), in which the French girl is a locus of desire for social distinction realized through control over the self. Employing concepts of Michel Foucault, Pierre Bourdieu, and Slavoj Žižek, the chapter argues that this control is self-imposed by a series of disciplinary practices, driven by the interests of neoliberal capitalism. Instead of working as a form of rationality, this type of self-governmentality is operating through various competencies, namely the personal, the affective, and the aesthetic. In this manner, neoliberal capitalism allows for flexible accumulation, which includes self-actualizing forms of action and consumption that are simultaneously moderated by a criticism of American over-consumerism. These competencies, and the criticism that they incorporate, are the very competencies that Ollivier assigns to the French girl. The purpose of the chapter is to demonstrate how the French girl does not destabilize capitalism, but rather, helps the system to incorporate some of the values in whose names it is criticized.