This chapter discusses how embodied engagement defines the process of experiencing cinematic virtual reality (CVR) and 360° moving-image content. It presents the cognitive processes involved in experiencing and engaging with CVR—the ways in which one explores the narrative space and alters the sensory scope by moving their head or body. As this process involves decision-making processes that traditional frameworks developed for screen-based media cannot account for, the chapter proposes a new theoretical model: the phenonarratology model links narrative experiences and the plasticity of the sensory scope and is built upon the argument that cinematic virtual reality experiences involve a cycle, where narrative information and audiovisual stimuli prompt decisions for changing the sensory scope and this new sensory scope provides access to a new set of narrative information.