This chapter explores the characteristics of tourism and hospitality marketing. It begins with a discussion the difference between services marketing and manufacturing marketing. The chapter then reviews the characteristics that make the marketing of these services different from the marketing of other products. These include intangibility, inseparability, variability, and perishability. Further, this chapter looks at the various marketing management strategies for tourism and hospitality businesses. It examines, some of the marketing approaches, such as to address the unique challenges facing the marketer. Finally, the characteristics of tourism and hospitality marketing are applied to low-cost carrier Wizz Air.