The hotel sector is known for its varied interpretations, with a primary emphasis on establishing inviting atmospheres through entertainment and comfort. This article examines the complex and diverse aspects of hospitality, namely in the restaurant industry. It investigates how digital menu design, menu item descriptions, and menu diversity influence consumer happiness. The success of hospitality businesses relies heavily on providing excellent service quality and ensuring customer satisfaction. In the hotel industry, the increasing number of clients require a range of accommodation choices and pricing systems to accommodate different preferences. Nevertheless, hotel restaurants frequently fail to meet expectations, leading institutions to delegate operations to specialist groups. Within this setting in particular, the significance of digital menu design, in conjunction with menu item description and assortment, becomes apparent as crucial elements that affect consumer pleasure. This review seeks to clarify the complex interaction between these factors and their consequences for improving the hospitality experience and achieving high customer satisfaction.

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The Impact of Digital Menu Design, Menu Item Description, and Menu Variety on Consumer Satisfaction in the Hospitality Industry, Especially in Restaurants

  • Cristina Cristina,
  • Vivy Indrianti,
  • Tri Wiyana,
  • Dendy Rosma

摘要

The hotel sector is known for its varied interpretations, with a primary emphasis on establishing inviting atmospheres through entertainment and comfort. This article examines the complex and diverse aspects of hospitality, namely in the restaurant industry. It investigates how digital menu design, menu item descriptions, and menu diversity influence consumer happiness. The success of hospitality businesses relies heavily on providing excellent service quality and ensuring customer satisfaction. In the hotel industry, the increasing number of clients require a range of accommodation choices and pricing systems to accommodate different preferences. Nevertheless, hotel restaurants frequently fail to meet expectations, leading institutions to delegate operations to specialist groups. Within this setting in particular, the significance of digital menu design, in conjunction with menu item description and assortment, becomes apparent as crucial elements that affect consumer pleasure. This review seeks to clarify the complex interaction between these factors and their consequences for improving the hospitality experience and achieving high customer satisfaction.