Scholarlink

In recent years, the world has witnessed an explosion in the amount of digital data available via satellites and various communication channels. In light of the digitization revolution launched by highly efficient and low-priced devices, the volume of data available around the world has increased, which specialists refer to as the deluge of data called big data. Marketers have begun to develop ways to take advantage of the huge data collected to improve the marketing mechanism, that is, thinking about exploiting it. The main goal of this study is to create value for using the website, as the website can enhance the field of business performance.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

The Big Data Analysis and Digital Marketing

  • 章节

  • 发表日期：

    2025年

查看全文
  • Mahmoud Alghizzawi,
  • Ibrahim Ezmigna,
  • Abd Alrahman Ratib Ezmigna,
  • Zead M. Alhawamdeh,
  • Mohamed Adnan Hammouri,
  • Erfan Alawneh,
  • Jassim Ahmad Al-Gasawneh

摘要

In recent years, the world has witnessed an explosion in the amount of digital data available via satellites and various communication channels. In light of the digitization revolution launched by highly efficient and low-priced devices, the volume of data available around the world has increased, which specialists refer to as the deluge of data called big data. Marketers have begun to develop ways to take advantage of the huge data collected to improve the marketing mechanism, that is, thinking about exploiting it. The main goal of this study is to create value for using the website, as the website can enhance the field of business performance.