Since the advent of the 4th Industrial Revolution technologies, considerable study on technology adoption in agriculture has been lacking. These agribusiness applications span several crops and sub-domains. Since there have been cases of food goods harming human life, traceability has gained relevance. This study aimed to comprehend how blockchain-based traceability technology is applied in farming. This case study-based study looked at the applicability of a company's traceability technology in several agriculture contexts. The consequences of creating favorable circumstances for more advanced technologies were discovered during the investigation using the UTAUT theory.