Batik, a traditional Indonesian fabric, has been regarded as old-fashioned and outdated by many people. In answer to this challenge, Nala Carita creates Kediri batik with the slogan “Bercarita Budaya Dalam Gaya” (Cultural Storytelling in Style) with the goal of infusing fashion and narrative into each pattern while elevating Kediri batik's popularity. The purpose of this study is to investigate the most successful brand activation tactics and promotional media for Nala Carita, specifically targeting Generation Z (aged 18–25 years), in order to enhance awareness of Kediri batik among this population. A mix of primary and secondary data was gathered to support this investigation. The theoretical framework was provided by secondary data gathered from books, journals, and articles, while primary data was obtained using qualitative and quantitative methods. To validate the design trials, interviews were done with four expert users and three extreme users, as well as the distribution of online questionnaires via Google form to 56 respondents. The study's findings emphasize the importance of using design elements and colors that are acceptable for the intended audience. To maintain appeal and avoid monotony, the layout and copywriting composition must be carefully examined. Using Instagram features for customer involvement and creating trending content have emerged as critical techniques for increasing awareness and reaching a larger audience. As a result, the Nala Carita brand activation strategy on Instagram includes instructional content, promotional films, and other engaging media in order to strengthen the brand's engagement with Generation Z.