Even if it is true that they rarely achieve the virality of Grumpy Cat memes, literary quotes are quite popular in social media. Some accounts dedicate themselves to post and share inspiring thoughts taken from canonical works and are, thus, extending the practice of collecting phrases in individual notebooks or volumes like Bartlett’s Familiar Quotations. Internet users attribute a near sacred value to these literary fragments, with the act of quoting itself almost resembling a form of devotion. Social media culture playfully engages with these representations and attributions of value. By using crossover references to create funny effects, literary memes point to a more-or-less ironically performed clash of cultures, while also valorizing the new phenomenon of meme culture. While pretending to be iconoclastic, they are no attack against literature but gestures of self-irony that fit into the contemporary habits of social media communication.