The library is omnipresent in today’s digital culture. Famous quotes as well as various memes and allusions can be found in social media posts and on consumer goods such as mugs and bags, t-shirts and wallpaper. Pictures of books, book collections and libraries are immensely popular for self-presentation in social media. Following their traditional symbolic meaning, they show efforts for self-cultivation and participation. While the use of books is changing and printed books are losing importance as a source of information, images of books and book collections remain as important as ever. These images are taking on new functions: as atmospheric backgrounds, to illustrate and explain digital services and projects, and as a resistant recollection of values that are disappearing in the digital sphere. The images of the library remain amazingly conventional, relying on the image of printed books as obvious and self-explanatory. By using iconic images of the library, not only primary functions but also atmospheric and emotional qualities are being transferred. Images of the library have great emotional appeal, translating concepts, functions and atmosphere into the digital sphere.