In this chapter, we discuss the possibilities for multimodal presentation of the tangible and intangible dimensions of traditional crafts rooted in their semantically rich representation and complemented with digital assets and semantic annotations, in a way that captures their socio-historic context and preserves both their tangible and intangible Cultural Heritage dimensions. These meaningful and experiential multimodal presentations are delivered to the target audience through multimodal narratives rendered by a range of presentation modalities, including personalized storytelling, interactive Augmented Reality (AR), augmented physical artefacts, Mixed Reality (MR) exhibitions, and the Web. In this chapter, we argue that this novel form of presentation can support impactful cultural experiences on interest growth and tourism and thus support Traditional Craft communities and Cultural Heritage institutions.