Social media platforms have become ubiquitous sources of news and information for many users around the world. As the percentage of people who regularly get news from social media increases, new controversies emerge concerning the role of algorithms and their influence on the type of news users are exposed to on these platforms. Intrinsic in social media platforms are algorithms that facilitate and determine the flow of information across a labyrinth of networks. Algorithms have become a power force behind social media platforms, due to their ability to sort, filter, prioritize and recommend the media people encounter in the platforms. The power of algorithms to influence the information gateways evokes several questions concerning their implications for society. This chapter examines the social power of algorithms embedded in social media platforms and their implications on crisis news coverage. The first part of the chapter provides a contextual analysis of modern crises and illuminates how new digital media technologies are integral and integrated aspects of crises. The second part examines the power dimensions of the algorithms, how they work and the type of role they play in the production, distribution and consumption of crisis news. The third part discusses the implication of this power on the coverage of crises. Using examples from selected crises, the chapter argues that platform algorithms are invaluable in crisis news coverage, but at the same time challenge and distort crisis communication through amplification (and marginalization) of certain content. Algorithmized information gateways provide fertile grounds for misinformation. The last part explores the potential solutions that might mitigate the challenges of algorithm-driven crisis information.

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The Power of Platforms: How Algorithms Affect Crisis Coverage

  • Martin Nkosi Ndlela

摘要

Social media platforms have become ubiquitous sources of news and information for many users around the world. As the percentage of people who regularly get news from social media increases, new controversies emerge concerning the role of algorithms and their influence on the type of news users are exposed to on these platforms. Intrinsic in social media platforms are algorithms that facilitate and determine the flow of information across a labyrinth of networks. Algorithms have become a power force behind social media platforms, due to their ability to sort, filter, prioritize and recommend the media people encounter in the platforms. The power of algorithms to influence the information gateways evokes several questions concerning their implications for society. This chapter examines the social power of algorithms embedded in social media platforms and their implications on crisis news coverage. The first part of the chapter provides a contextual analysis of modern crises and illuminates how new digital media technologies are integral and integrated aspects of crises. The second part examines the power dimensions of the algorithms, how they work and the type of role they play in the production, distribution and consumption of crisis news. The third part discusses the implication of this power on the coverage of crises. Using examples from selected crises, the chapter argues that platform algorithms are invaluable in crisis news coverage, but at the same time challenge and distort crisis communication through amplification (and marginalization) of certain content. Algorithmized information gateways provide fertile grounds for misinformation. The last part explores the potential solutions that might mitigate the challenges of algorithm-driven crisis information.