Civil rights and Black Power activists in the 1960s typically sought to raise the consciousness of White and Black Americans, respectively, regarding the debilitating and oppressive effects of mid-twentieth-century racism. Put differently, the Civil Rights Movement whose primary aim was to affect the moral and political conscience of White America to advance Black Americans—or White suasion—gave way to Black suasion to develop the cultural and political consciousness of Black Americans toward the necessity of Black unity, power, and agency through the Black Power Movement. Guided by the leading youth organization, the Student Nonviolent Coordinating Committee, Black students started hastily leaving the civil rights sphere in the mid-1960s, entering the ideological orbit of Black Power. In effect, the failures (and successes) of the Civil Rights Movement set the stage for the Black Power Movement and its arm in higher education, the Black Campus Movement.