This entry outlines relationships between digital innovation and creative expression, describing how technology has evolved from a tool to a fundamental component of artistic processes. The first part briefly examines postdigital aesthetics, reflecting on the blurring between digital and analog media, giving rise to novel art forms and genres. In the second part, a focus on literature describes a struggle to reconcile its traditional, book-centric identity with the rapidly advancing digital landscape. The third part addresses the transformative impact of generative Artificial Intelligence (GenAI) on literary creation, highlighting emergent collaborations between humans and technologies. It is argued that artists’ and writers’ aesthetic mediation of technology is fundamental for the perception and integration of digital tools and materials into society. Finally, the entry suggests some implications for postdigital research.