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Energy drinks (EDs) were first introduced in the 1960s and gained popularity due to aggressive marketing emphasizing energy-boosting and performance-enhancing claims. Over the decades, their consumption has surged globally, especially among adolescents and young adults. While marketed as quick solutions for fatigue and improved focus, EDs pose significant health risks due to their high caffeine and sugar content. These risks include cardiovascular issues, metabolic disorders, behavioral changes, and mental health concerns. Regulatory strategies worldwide aim to mitigate these risks. Policies include age restrictions, labeling requirements, bans on sales in schools, marketing limitations, and taxation. For example, Lithuania and Latvia restrict sales to minors, while the EU mandates warning labels. Despite these efforts, challenges like industry resistance and gaps in research persist. This chapter explores EDs as a public health issue, evaluating global regulatory measures, their effectiveness, and areas for improvement. It highlights the need for integrated policies combining education, reformulation, and evidence-based interventions to reduce ED consumption and protect public health.

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Regulatory Approaches and Policy Interventions to Mitigate Energy Drink Consumption

  • 动态工具书词条

  • 发表日期：

    2025年

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  • Mina Babashahi,
  • Mohammadhassan Rostami

摘要

Energy drinks (EDs) were first introduced in the 1960s and gained popularity due to aggressive marketing emphasizing energy-boosting and performance-enhancing claims. Over the decades, their consumption has surged globally, especially among adolescents and young adults. While marketed as quick solutions for fatigue and improved focus, EDs pose significant health risks due to their high caffeine and sugar content. These risks include cardiovascular issues, metabolic disorders, behavioral changes, and mental health concerns. Regulatory strategies worldwide aim to mitigate these risks. Policies include age restrictions, labeling requirements, bans on sales in schools, marketing limitations, and taxation. For example, Lithuania and Latvia restrict sales to minors, while the EU mandates warning labels. Despite these efforts, challenges like industry resistance and gaps in research persist. This chapter explores EDs as a public health issue, evaluating global regulatory measures, their effectiveness, and areas for improvement. It highlights the need for integrated policies combining education, reformulation, and evidence-based interventions to reduce ED consumption and protect public health.