Energy drinks, known for boosting energy and alertness, have become increasingly popular worldwide, especially in Sub-Saharan Africa. Since their origins in 1962, the ED market has expanded significantly, driven by global brands like Red Bull and more affordable local alternatives. In SSA, factors such as a youthful population, urbanization, rising disposable incomes, and cultural globalization have fueled consumption, with marketing strategies emphasizing vitality, sports, and social status playing a key role. Despite their popularity, EDs pose significant health risks, including cardiovascular complications, insomnia, and dependency. These risks are exacerbated by misconceptions and limited consumer awareness. Additionally, EDs serve as symbols of modernity and group identity. However, excessive use and unsafe practices, such as mixing EDs with alcohol or giving them to children, raise serious public health concerns. While global consumption continues to grow due to urban lifestyles, youthful demographics, and innovative marketing, the adverse health effects remain a critical issue. In SSA, the ED market thrives due to the affordability and accessibility of these drinks, which are widely available through diverse distribution channels, including informal markets. Consumer motivations range from utility and taste to social identity, with notable differences based on gender and age. However, the region’s regulatory frameworks are weak, with inconsistent labeling standards, no age restrictions, and ineffective taxation. Learning from global best practices such as targeted taxes, stricter labeling, and marketing bans could help address these challenges. Collaborative efforts between governments, industry players, and public health organizations are essential to mitigate health risks and promote responsible consumption.