Nearly a decade-long conflict in Yemen forced many women to perform non-traditional roles, namely become breadwinners, participate in market activities, and work in professions earlier dominated by men. In the midst of conflict-led horrific devastation and disappointment, it was a remarkable development, for it paved the way for slightly unsettling patriarchal gender roles and relations. As some women became the breadwinner, there were reported instances where men began contributing to the household chores. Studies also noted that the situation prompted some to look at women’s work with appreciation and realize that gender roles are mutually reliant. The chapter argues that this slight alteration in the popular attitudes toward gender roles provides a strategic opportunity to influence the gendered mindset of the given society. It draws upon women’s experiences around different national struggles in pre- and post-unified Yemen wherein women’s participation in the public sphere was largely welcomed for a broader national cause. Through their participation in such national struggles, a constituency of empowered women emerged which carried over the struggle for women’s rights issues. Similarly, the conflict-driven rise in women’s participation in the workforce would prepare a cadre of empowered women. The chapter argues that generating discourse around the lived experiences of working women and highlighting the positive impact of their work on their families, communities, and society at large would be crucial to sustaining the slight change in popular attitudes toward patriarchal gender roles during and after the conflict—away from the conflict-related and need-based participation of women in the workforce.