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<p class="MsoNormal" style="background: white;"><span style="font-family: 'Candara',sans-serif; color: black;">&#xa0;</span><em><span style="font-family: 'Candara',sans-serif; color: black;">#Barbie and Social Media</span></em><span style="font-family: 'Candara',sans-serif; color: black;">&#xa0;delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance,&#xa0;<em>#Barbie and Social Media</em>&#xa0;offers a comprehensive examination of Barbie in the digital age.</span></p>

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#Barbie and Social Media

  • 书籍

  • 发表日期：

    2025年

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摘要

 #Barbie and Social Media delves into Barbie’s transformation from doll to global cultural icon–one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel’s strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie’s identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.