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Abstract <p>Current trends in marketing communications strategy are considered. Attention focuses on the efficient introduction of digital technologies in the aviation industry. To enhance the competitiveness of aircraft companies, consolidate their market position, and improve their efficiency, specific measures are proposed for the creation of a single platform capable of coordinating all of the company’s communication channels. That permits an integrated approach to the management of all contact points with customers, so that they receive consistent and timely information through diverse channels: websites, mobile applications, email newsletters, social networks, and offline outlets.</p>

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Optimization of Communication Channels and Integration of Digital Technology in the Aviation Industry

  • 期刊论文

  • 发表日期：

    2025年11月1日

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  • N. B. Zemlyanskaya,
  • N. V. Kazakova,
  • G. V. Tikhonov

摘要

Abstract

Current trends in marketing communications strategy are considered. Attention focuses on the efficient introduction of digital technologies in the aviation industry. To enhance the competitiveness of aircraft companies, consolidate their market position, and improve their efficiency, specific measures are proposed for the creation of a single platform capable of coordinating all of the company’s communication channels. That permits an integrated approach to the management of all contact points with customers, so that they receive consistent and timely information through diverse channels: websites, mobile applications, email newsletters, social networks, and offline outlets.