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<p>This study explores how women without formal IT training can successfully transition into IT careers. As part of a&#xa0;qualitative case study, job advertisements were analyzed, and interviews were conducted with employees of a&#xa0;medium-sized German IT service company that has been actively recruiting and supporting female career changers for over a&#xa0;decade, covering the entire transition process from initial awareness and recruitment to onboarding and long-term career development. The study focuses on how the company strategically communicates its values and culture to attract potential female applicants and reduce access barriers. The findings offer both theoretical insights for research on IT careers and practical recommendations for organizations seeking to promote diversity and address skill shortages by effectively integrating career changers.</p>

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Neue Wege in die IT: Wie Unternehmen Frauen erfolgreich für den Quereinstieg gewinnen

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年9月24日

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  • Kristina Kusanke,
  • Kathrin Heinle,
  • Rizana Jörs

摘要

This study explores how women without formal IT training can successfully transition into IT careers. As part of a qualitative case study, job advertisements were analyzed, and interviews were conducted with employees of a medium-sized German IT service company that has been actively recruiting and supporting female career changers for over a decade, covering the entire transition process from initial awareness and recruitment to onboarding and long-term career development. The study focuses on how the company strategically communicates its values and culture to attract potential female applicants and reduce access barriers. The findings offer both theoretical insights for research on IT careers and practical recommendations for organizations seeking to promote diversity and address skill shortages by effectively integrating career changers.