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<p>This qualitative study analyses recruitment texts from ten Chinese AI firms using grounded theory, <i>NVivo</i>, and network visualisation to identify meta-memes that structure competitive recruitment signalling. The findings demonstrate how recruitment memes replicate across firms of different sizes, revealing differentiated signalling strategies under resource constraints and extending signalling theory towards a memetic intelligence perspective. By conceptualising recruitment texts as replicable informational units, this study extends traditional signalling theory and competitive intelligence research towards a memetic intelligence perspective. It contributes a micro-textual explanation of how competitive signals diffuse, stabilise, and evolve within technology-intensive labour markets.</p>

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How recruitment signals become memes: competitive intelligence dynamics in ten Chinese AI firms

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2026年3月31日

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  • Heran Guan,
  • Rossilah Jamil

摘要

This qualitative study analyses recruitment texts from ten Chinese AI firms using grounded theory, NVivo, and network visualisation to identify meta-memes that structure competitive recruitment signalling. The findings demonstrate how recruitment memes replicate across firms of different sizes, revealing differentiated signalling strategies under resource constraints and extending signalling theory towards a memetic intelligence perspective. By conceptualising recruitment texts as replicable informational units, this study extends traditional signalling theory and competitive intelligence research towards a memetic intelligence perspective. It contributes a micro-textual explanation of how competitive signals diffuse, stabilise, and evolve within technology-intensive labour markets.