Scholarlink

<p>This study, using the Technology–Organization–Environment (TOE) theory, attempts to identify the challenges faced by social media workers in the Persian Gulf Premier League (PGPL). Thematic analysis technique was used to analyze the data obtained from in-depth interviews with 21 social media workers in PGPL. The challenges of social media workers of football clubs were categorized into three main themes and fourteen sub-themes: technological (complexity of page management, weak infrastructure, time and workload, health threat, and weak compatibility), organizational (weak organizational structure, weak organizational culture, weak support from top management, limited financial resources, and limited human resources), and environmental challenges (competitive pressure, market trends and customer needs, weak laws and policies, and normative pressure). In the digital age, social media workers are crucial to the success of sport organizations' marketing strategies, and reducing their challenges in various areas can increase competitive advantage of sport organizations.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Challenges of social media workers in football clubs using technology–organization–environment (TOE) framework

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年8月5日

查看全文
  • Abed Mahmoudian,
  • Behzad Izadi,
  • Do Young Pyun

摘要

This study, using the Technology–Organization–Environment (TOE) theory, attempts to identify the challenges faced by social media workers in the Persian Gulf Premier League (PGPL). Thematic analysis technique was used to analyze the data obtained from in-depth interviews with 21 social media workers in PGPL. The challenges of social media workers of football clubs were categorized into three main themes and fourteen sub-themes: technological (complexity of page management, weak infrastructure, time and workload, health threat, and weak compatibility), organizational (weak organizational structure, weak organizational culture, weak support from top management, limited financial resources, and limited human resources), and environmental challenges (competitive pressure, market trends and customer needs, weak laws and policies, and normative pressure). In the digital age, social media workers are crucial to the success of sport organizations' marketing strategies, and reducing their challenges in various areas can increase competitive advantage of sport organizations.