<p>Building facades are continuously subjected to various external agents, such as solar radiation and temperature fluctuations, which significantly contribute to the degradation of building materials. Understanding these effects is crucial for improving the durability and performance of facades in diverse climatic conditions. This study focuses on the hygrothermal analysis of ceramic coatings applied to vertical facades in Brasília, the capital of Brazil, over a one-year period. The analysis is performed on three distinct colors of ceramic finishes – white, red, and black – and aims to evaluate the impact of thermal variations and solar radiation on the durability of these coatings. Using advanced hygrothermal modeling with the WUFI software, the study quantifies the thermal fluctuations and their effects on the ceramic materials, considering their color-dependent thermal absorption properties. The findings highlight which facades are most susceptible to thermal damage and provide valuable insights for designing maintenance strategies and improving the longevity of ceramic coatings in regions with extreme temperature changes. This research contributes to the understanding of thermal stresses in building facades and offers guidelines for enhancing the durability of ceramic finishes exposed to varying climatic conditions.</p>