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Background <p>To increase tension for change and encourage adoption of policies supporting health and safety practice, media advocacy employs a grassroots approach to raising awareness of issues. Allies and authentic voices are strategically engaged to share messages about social issues and the policies that can remedy them.</p> Methods <p>Given its success in other areas of public health, this study aims to trial media advocacy as a method of implementing ROPS Rebate Programs in three states with high rates of tractor overturn fatalities. This manuscript focuses on a process evaluation of the media advocacy campaign.</p> Results <p>This study ultimately demonstrates low fidelity to the principles of media advocacy due to the context within which the study was attempted.</p> Conclusions <p>Despite these results, this study provides a clearer picture of the contextual issues states face in attempting to adopt and implement agricultural safety and health programs, such as the National ROPS Rebate Program.</p>

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Feasibility and fidelity in applying media advocacy principles as an implementation strategy: lessons from the National ROPS Rebate Program expansion

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年7月8日

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  • Pamela J. Milkovich,
  • Andrew Johnson,
  • Aaron Yoder,
  • Willard Downes,
  • Karen Funkenbusch,
  • Tawnie Larson,
  • Ed Brokesh,
  • Brandi Janssen,
  • Jackie Curnick,
  • Julie A. Sorensen

摘要

Background

To increase tension for change and encourage adoption of policies supporting health and safety practice, media advocacy employs a grassroots approach to raising awareness of issues. Allies and authentic voices are strategically engaged to share messages about social issues and the policies that can remedy them.

Methods

Given its success in other areas of public health, this study aims to trial media advocacy as a method of implementing ROPS Rebate Programs in three states with high rates of tractor overturn fatalities. This manuscript focuses on a process evaluation of the media advocacy campaign.

Results

This study ultimately demonstrates low fidelity to the principles of media advocacy due to the context within which the study was attempted.

Conclusions

Despite these results, this study provides a clearer picture of the contextual issues states face in attempting to adopt and implement agricultural safety and health programs, such as the National ROPS Rebate Program.