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Abstract <p>This study represents the first attempt in historiography to analyze the activities of the Permanent Pavilion of the Best Samples of Consumer Goods. The author’s working hypothesis is that, created in the late 1930s on the initiative of A.I.&#xa0;Mikoyan as a coordinating center designed to ensure the widespread introduction of cultural and economic goods into production, it was to play a significant role in the renewal of Soviet industry in the context of the reform proclaimed by N.S.&#xa0;Khrushchev’s course towards building a society of universal welfare and new consumer priorities. Due to the technical backwardness of the Group B industries, the functions of producing mass-market goods were largely assigned to enterprises of noncore people’s commissariats/ministries and departments. The task of introducing advanced technologies was solved largely by acquiring products from foreign companies and transferring them to domestic manufacturers for development. As the study showed, the Pavilion’s activities contributed to the establishment of the production of household electrical goods and products made from synthetic materials but failed to exert a decisive influence on Soviet managers in the production of consumer goods that were incidental to them.</p>

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The Activities of the Permanent Pavilion of the Best Samples of Consumer Goods as a Factor in the Renewal of Soviet Industry (1950s–mid-1960s)

  • 期刊论文

  • 发表日期：

    2025年12月1日

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  • E. D. Tverdyukova

摘要

Abstract

This study represents the first attempt in historiography to analyze the activities of the Permanent Pavilion of the Best Samples of Consumer Goods. The author’s working hypothesis is that, created in the late 1930s on the initiative of A.I. Mikoyan as a coordinating center designed to ensure the widespread introduction of cultural and economic goods into production, it was to play a significant role in the renewal of Soviet industry in the context of the reform proclaimed by N.S. Khrushchev’s course towards building a society of universal welfare and new consumer priorities. Due to the technical backwardness of the Group B industries, the functions of producing mass-market goods were largely assigned to enterprises of noncore people’s commissariats/ministries and departments. The task of introducing advanced technologies was solved largely by acquiring products from foreign companies and transferring them to domestic manufacturers for development. As the study showed, the Pavilion’s activities contributed to the establishment of the production of household electrical goods and products made from synthetic materials but failed to exert a decisive influence on Soviet managers in the production of consumer goods that were incidental to them.