<p>Media coverage is one of the most conditioning dimensions affecting the influence capacity of lobbies, as it enables them to bolster their stance, keep their supporters informed, and communicate their viewpoints to decision-makers. The present study focuses on examining the media coverage of lobbies on the websites of the leading generalist newspapers in Spain from January 2013 to December 2023. A total of 13,431 news articles related to the topic were collected, published online on the seven most-read generalist newspapers in the country. The analysis of the results reveals that most news articles address political-economic interests. It is also found that the sentiment expressed in their content is predominantly negative. Interestingly, more than a third of the news articles are published as a result of an indirect lobbying strategy, and these publications express a significantly more positive sentiment compared to the rest. This suggests that while the general coverage tends to reflect skepticism towards lobbies, news articles published as a consequence of indirect lobbying strategies can present a more favorable perspective about these organizations.</p>