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<p>This study investigates the influence of E-commerce development on entrepreneurship among disadvantaged groups in rural areas. Recognizing the gap in literature regarding the empowerment of underrepresented demographics through digital platforms, this research utilizes econometric models and authoritative data to explore the entrepreneurial potential in marginalized rural populations. Key findings reveal that E-commerce significantly promotes entrepreneurship among various underdog groups, including women, ethnic minorities, the elderly, and individuals with low education or chronic health conditions. Notably, the impact is most pronounced among those facing multiple disadvantages. The study’s unique contribution lies in its focus on these underdog groups within the E-commerce entrepreneurial landscape, highlighting the potential of digital platforms to facilitate inclusive economic growth and social upliftment in rural contexts.</p>

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Evaluating state-driven e-commerce strategies for empowering disadvantaged rural entrepreneurs in China

  • 期刊论文

  • 出版模式：

    开放获取

  • 发表日期：

    2025年8月21日

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  • Ying Song,
  • Junzhi Fu,
  • Bowen Zhang,
  • Liangliang Gao

摘要

This study investigates the influence of E-commerce development on entrepreneurship among disadvantaged groups in rural areas. Recognizing the gap in literature regarding the empowerment of underrepresented demographics through digital platforms, this research utilizes econometric models and authoritative data to explore the entrepreneurial potential in marginalized rural populations. Key findings reveal that E-commerce significantly promotes entrepreneurship among various underdog groups, including women, ethnic minorities, the elderly, and individuals with low education or chronic health conditions. Notably, the impact is most pronounced among those facing multiple disadvantages. The study’s unique contribution lies in its focus on these underdog groups within the E-commerce entrepreneurial landscape, highlighting the potential of digital platforms to facilitate inclusive economic growth and social upliftment in rural contexts.