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<p>Digital servitization (DS) has emerged as a powerful approach for manufacturers aiming to enhance performance. However, the link between DS and performance remains controversial, with past empirical studies producing varied and conflicting results. This study presents a meta-analytical quantitative analysis based on a sample of 75 independent parameters derived from 51 peer-reviewed journal articles. Results confirm a positive relationship between DS and firm performance. They demonstrate that this relationship is influenced by the individual and integrated roles of digitalization and servitization. Specifically, digital infrastructure exhibits a U-shaped relationship with performance. In addition, contract-based services appear more effective than data-based services, and the interdependence of digitalization and servitization outperforms treating them as independent entities. This meta-analysis unpacks the “DS black box” by exploring the specific characteristics that account for the heterogeneities in the DS-performance relationship.</p>

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Unveiling the hidden link between digital servitization and firm performance: A meta-analysis

  • 期刊论文

  • 发表日期：

    2026年7月21日

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  • Oscar F. Bustinza,
  • Rodrigo Rabetino Sabugo,
  • Ferran Vendrell-Herrero

摘要

Digital servitization (DS) has emerged as a powerful approach for manufacturers aiming to enhance performance. However, the link between DS and performance remains controversial, with past empirical studies producing varied and conflicting results. This study presents a meta-analytical quantitative analysis based on a sample of 75 independent parameters derived from 51 peer-reviewed journal articles. Results confirm a positive relationship between DS and firm performance. They demonstrate that this relationship is influenced by the individual and integrated roles of digitalization and servitization. Specifically, digital infrastructure exhibits a U-shaped relationship with performance. In addition, contract-based services appear more effective than data-based services, and the interdependence of digitalization and servitization outperforms treating them as independent entities. This meta-analysis unpacks the “DS black box” by exploring the specific characteristics that account for the heterogeneities in the DS-performance relationship.