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<p>This paper analyzes how the Tsotsil women of Mexico's Chiapas Highlands deployed performances to make and sell face masks within the context of the COVID-19 pandemic. These performances enabled them to interpret the pandemic, setting it within their understanding of the world and endowing it with a meaning that took shape in the forms that they chose for embellishing the masks, which embodied their collective hopes and fears. During the production process, the face masks became iconic objects, pieces that emerged from a spiral of meaning where they had been granted an aesthetic form imbued with symbolic power. This article is situated within studies of material culture, providing insight into how these face masks were marketed once they acquired their status as an iconic object, as opposed to consumer-focused, endowed with meaning by the indigenous women who found themselves capable of expressing a response to the pandemic.</p>

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‘Weaving the pandemic’ to make the virus less scary: a performative approach to the making of handicrafts

  • 期刊论文

  • 发表日期：

    2025年2月10日

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  • Ambar Varela Mattute,
  • Nelson Arteaga Botello

摘要

This paper analyzes how the Tsotsil women of Mexico's Chiapas Highlands deployed performances to make and sell face masks within the context of the COVID-19 pandemic. These performances enabled them to interpret the pandemic, setting it within their understanding of the world and endowing it with a meaning that took shape in the forms that they chose for embellishing the masks, which embodied their collective hopes and fears. During the production process, the face masks became iconic objects, pieces that emerged from a spiral of meaning where they had been granted an aesthetic form imbued with symbolic power. This article is situated within studies of material culture, providing insight into how these face masks were marketed once they acquired their status as an iconic object, as opposed to consumer-focused, endowed with meaning by the indigenous women who found themselves capable of expressing a response to the pandemic.