<p>The innovations of freight fraud, in all types of digital exploitation, identity theft, and unlicensed brokerage, are a serious threat to the logistics business. This research analyses the perception of logistics practitioners on the trends, approaches, and issues related to freight fraud in the logistics and trucking industry in the UK. The qualitative research methodology was employed in the study, and 15 semi-structured interviews with the participants of various logistics companies were conducted. Thematic analysis revealed four key themes: prevalence and complexity of freight fraud, technology as both enabler and solution, regulatory and oversight weaknesses, and organisational readiness and awareness gaps. The study demonstrates a trend in organisational dependence on reactive responses and suggests that small and medium-sized operators are especially at risk due to their lower capability to access secure technologies and compliance tools. Fragmented risk focus and neglect in prioritisation were observed as dominant concerns within the industry. The study contributes to the literature by confirming the increasing complexity and digitalisation of freight fraud, while extending understanding of its organisational and behavioural dimensions. It further challenges the assumption that technological adoption alone enhances supply chain security, emphasising the need for integrated and multi-layered fraud prevention strategies.</p>