<p>Most videogame theorists dismiss videogame addiction as a product of discourse, leaving little space for critical accounts of videogame addiction as a psychical phenomenon. This article develops such an account by drawing on Lacanian psychoanalysis. It defines the subject of videogame addiction as a being who seeks to administer enjoyment at will by reducing the Other to a pure demand. To substantiate this definition, the article synthesises two bodies of literature. First, Lacanian theories of addiction, which suggest that addiction involves avoiding an alienating encounter with the Other in favour of immediate access to enjoyment. Second, critical theories of the psychosocial appeal of gameplay, which suggest that videogames administer enjoyment in exchange for our fulfilment of fair and transparent demands. A psychoanalytic approach explains why videogames occupy such an ambivalent position between addiction and art: they both administer enjoyment and expose us to it.</p>