Scholarlink

<p>This study investigates the uneven diffusion of digital currency adoption, through an integrated framework combining Diffusion of Innovation Theory, Network Externalities Theory, and Institutional Theory. A cross-sectional survey of 401 respondents from India was conducted using a hybrid non-probability sampling strategy. Constructs were measured using validated scales and analyzed via Partial Least Squares - Structural Equation Modelling, including multigroup analysis based on varying levels of mimetic and normative institutional pressures. Network externalities emerged as powerful yet context-sensitive drivers. Surprisingly, some classic innovation attributes faded in predictive power, while institutional pressures rewired several relationships.</p>

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Liked by the brave few? Investigating the role of network, diffusion, and institutional factors as drivers of uneven digital currency adoption

  • 期刊论文

  • 发表日期：

    2026年8月3日

查看全文
  • Eden Samuel Parthiban,
  • Vijay Amrit Raj

摘要

This study investigates the uneven diffusion of digital currency adoption, through an integrated framework combining Diffusion of Innovation Theory, Network Externalities Theory, and Institutional Theory. A cross-sectional survey of 401 respondents from India was conducted using a hybrid non-probability sampling strategy. Constructs were measured using validated scales and analyzed via Partial Least Squares - Structural Equation Modelling, including multigroup analysis based on varying levels of mimetic and normative institutional pressures. Network externalities emerged as powerful yet context-sensitive drivers. Surprisingly, some classic innovation attributes faded in predictive power, while institutional pressures rewired several relationships.