<p>This study unveils and compares the outcomes of distinct mediated public diplomacy strategies employed by China and Taiwan by content-analyzing their resulting news coverage in German and U.S. press. The key diplomats dispatched from China and Taiwan—who either practiced “wolf-warrior” strategy or the conventional approach—based in both Germany and the U.S. were focused as news sources. Overall, the examined coverage shows that German and U.S. media outlets used the Chinese diplomats far more frequently than the Taiwanese counterparts. The Chinese diplomats included in the news seldom resulted in positive tone or frame about topics that pertain to China. Despite only being involved in scanty coverage, the Taiwanese diplomats did not serve as sources in the news where the tone or frame is negative toward Taiwan. Implications for the varied strategies across different types of nations are provided.</p>

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Has wolf-warrior diplomacy paid off? Examining the influence of China’s distinct mediated public diplomacy via German and U.S. media coverage

  • H. Denis Wu,
  • Benita Dederichs

摘要

This study unveils and compares the outcomes of distinct mediated public diplomacy strategies employed by China and Taiwan by content-analyzing their resulting news coverage in German and U.S. press. The key diplomats dispatched from China and Taiwan—who either practiced “wolf-warrior” strategy or the conventional approach—based in both Germany and the U.S. were focused as news sources. Overall, the examined coverage shows that German and U.S. media outlets used the Chinese diplomats far more frequently than the Taiwanese counterparts. The Chinese diplomats included in the news seldom resulted in positive tone or frame about topics that pertain to China. Despite only being involved in scanty coverage, the Taiwanese diplomats did not serve as sources in the news where the tone or frame is negative toward Taiwan. Implications for the varied strategies across different types of nations are provided.