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<p>This research investigates the role of National Olympic Hospitality Houses (NOHHs) in promoting national image during the Paris 2024 Olympic Games. Through a combination of direct observation, content analysis, and interviews, the study examines the functions and assets showcased by selected houses. The findings reveal that NOHHs serve as fan zones, home-away-from-home spaces, and platforms for national image promotion. Analysis of the promotional function realized by NOHHs led to identification of six main assets or issues showcased in specific houses: sports achievements, culture, incoming tourism, national cuisine, events held or to be held in a country, and firms from the country.</p>

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Paris 2024 olympic hospitality houses as a means of promoting national image

  • 期刊论文

  • 发表日期：

    2025年4月23日

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  • Michał Marcin Kobierecki

摘要

This research investigates the role of National Olympic Hospitality Houses (NOHHs) in promoting national image during the Paris 2024 Olympic Games. Through a combination of direct observation, content analysis, and interviews, the study examines the functions and assets showcased by selected houses. The findings reveal that NOHHs serve as fan zones, home-away-from-home spaces, and platforms for national image promotion. Analysis of the promotional function realized by NOHHs led to identification of six main assets or issues showcased in specific houses: sports achievements, culture, incoming tourism, national cuisine, events held or to be held in a country, and firms from the country.