<p>According to intergroup contact theory, meaningful interactions between members of different social identity groups can lead to decreases in prejudice. However, the literature on intergroup contact has generally emphasized contact-based interventions that involve positive contact experiences in highly controlled environments like research laboratories or classrooms, or infrequent intimate intergroup contact experiences, like intergroup friendships. In this Perspective, we review the literature on how intergroup contact manifests in everyday settings, which challenges established views that contact is readily available, positive and leads to consistently positive within-person changes. We describe how variations in contact valence and environmental affordances for self-selection influence individual- and macro-level segregation dynamics, which create conditions for stable trajectories of contact and intergroup bias, or contact habits. We then propose a habit–rupture model of contact, according to which changes in intergroup relations through lifespan and macro-level disruptions act as ruptures, leading to the development of new contact habits. Considering contact and its effects through a habit and rupture lens identifies realistic and ecologically valid opportunities to apply intergroup contact in the service of the social good.</p>