<p>Beef, pork and broiler producers face complexities in prioritizing sustainability actions. We use Q methodology to explore diverging patterns in how US producers approach sustainability priorities, even among same-species and same-scale operations, with emphasis on animal well-being and environmental stewardship. Three distinct worldviews emerged: one prioritizing animal welfare, another emphasizing holistic environmental stewardship, and a third focused on balancing business viability with other concerns. Our findings can inform strategies for aligning producer actions and consumer expectations for sustainable meat production.</p>

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Distinct worldviews determine how meat producers navigate competing sustainability priorities in the United States

  • Sarah M. Collier,
  • Noah Janzing,
  • Mary Fudge,
  • Alan Ismach,
  • Jorge Rivera-Gonzalez,
  • Elizabeth Abraham,
  • Jennifer Schmitt,
  • Marie L. Spiker,
  • Jennifer J. Otten

摘要

Beef, pork and broiler producers face complexities in prioritizing sustainability actions. We use Q methodology to explore diverging patterns in how US producers approach sustainability priorities, even among same-species and same-scale operations, with emphasis on animal well-being and environmental stewardship. Three distinct worldviews emerged: one prioritizing animal welfare, another emphasizing holistic environmental stewardship, and a third focused on balancing business viability with other concerns. Our findings can inform strategies for aligning producer actions and consumer expectations for sustainable meat production.